Tracey Riese combines deep expertise in brand strategy and corporate positioning with broad-based experience in corporate strategy, change management and employee motivation, developed over a 30+ year career across a wide range of industries in a variety of roles: as an entrepreneur who founded and operates a successful strategy and branding consultancy that has been serving industry-leading companies for more than 20 years; as a senior corporate executive at major companies; as a board member, advisor and investor in early stage companies; and as leader on not-for-profit boards.
Through RIESE & OTHERS, Tracey invests in early-stage companies, both independently and through Golden Seeds, an investment firm where she is a managing director. She manages a broad portfolio which includes technology for b2b and b2c, retail, media, marketing, big data and fine arts. She serves as an adviser to a number of these companies and is on the board of Rapt Media (www.raptmedia.com), a technology platform for interactive video for the enterprise market.
Tracey founded TG RIESE & (www.tgriese.com) in 1994, working with the boards and senior leadership of FF500 companies, public and private companies, venture capital and private equity firms on issues of strategy, branding, leadership and culture. Previously, Tracey was SVP Corporate and Marketing Communications Worldwide at Revlon; VP Corporate Communications at RJR Nabisco; and VP Marketing and Communications at Chemical Bank. Prior to that she managed cross-agency teams for large corporate clients of the Y&R group of agencies, covering financial services, telecommunications, media and pharmaceuticals. Earlier in her career, she was part of the team that launched the corporate art advisory business at Sotheby's.
Tracey is actively engaged in not-for-profit leadership and presently serves on the board of the Brooklyn Museum, E.L. Education and Sarah Lawrence College.
She holds a BA from Sarah Lawrence College.